Pay Equal Attention to Every Department With Intelligent Business Dashboards

Pay Equal Attention to Every Department With Intelligent Business Dashboards

Nov 10 2015

BI Reporting & Dashboards, blog


Dashboards have suddenly received a lot of attention in business situations not because of their attractive pricing or easy availability but more so because of their usability and immense usefulness in business intelligence applications. Dashboards are no longer the privileged tool of top executives; nowadays intelligent dashboards aid decision making across the enterprise at all levels. The employees at operational levels have to measure performance on a regular basis and intelligent dashboards make it simple to accomplish the tasks.

Entrepreneurial Insight’s How to Build Functional Business Dashboards points that the biggest benefit of dashboards is that it provides a “single view of business events” and successfully aligns departmental goals and objectives with data-backed proof of claims. The Reports display a consolidated performance report of the entire business, which makes the dashboard the only tool that is relevant to every department across the enterprise. The intelligent dashboard not only dashboard extracts more value through comparisons of cross-functional data, but also by making the results available in one place for the entire organization to share and view. Custom dashboards even enable viewers to insert their own comments to the Reports, thus making the dashboard a highly flexible, collaborative decision-making platform.

Intelligent dashboards may be classified into here categories: While the strategic dashboards aid the top executives in monitoring company’s progress, the tactical dashboards help managers gain insights into business practices. Then again, the operational dashboards can help supervisors or executives get a detailed view of departmental processes. Thus, the dashboard is equally important to all departments—Sales, Finance, Human Resources, Purchase, Manufacturing, and Customer Services.

Top Usage of Dashboards in Business Intelligence Decision Making takes a look at some of the critical uses of the intelligent dashboard in the real-life business situations:

  • Make comparative reviews of marketing channels on a single place: The marketing team and review and compare the KPIs of various marketing channels like emails, web, social, print etc. and their relative impact on the business.
  • Manage multiple social-media accounts from social-media management dashboards: It becomes really easy for large enterprises to manage multiple social accounts from a single, user-friendly interface rather than struggling with many different interfaces of different social tools? A single dashboard can help manage Twitter, Facebook, Google+, Instagram, LinkedIn, and other social accounts.
  • Share cross-departmental performance data: The performance data from all functions may be compared, graphically reported, and shared from the dashboard and issues may be discussed during executive meetings.
  • Manage projects from a single source: Project management is grossly simplified on a project-management dashboard where managers can create checklist, schedules, team structures, progress reports, status reports, and even meeting minutes and report project progress to top management from the centralized dashboard.

Finally, the business dashboards have become the inevitable thinking tool for the business executive who needs to make quick data-driven decisions on a daily basis.

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