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6 ways pharmaceutical dashboards help in bringing uniformity and profits to the industry

6 ways pharmaceutical dashboards help in bringing uniformity and profits to the industry

Dec 11 2015



In the pharmaceutical industry, different business units (BUs) may be sourcing data from a shared database or a data warehouse, but the data for each unit is set up distinctly to suit the needs of separate functions. So when during corporate presentations or meetings, aggregated data from all BUs are pulled in, a powerful BI system can utilize dashboards in a manner so as to deliver several benefits to the users, as discussed below. You can read how AMDDATAWIZ delivers data visualization solutions to the pharmaceutical industry here: Pharmaceuticals.

Consolidated data view

A BI system can collate data from disintegrated systems across a pharmaceutical company and prepare the data on a dashboard for visualization and further analysis. Such data may be collected from CRM, ERP, HR, marketing, sales, or other functions in the company. This type of consolidated data view can aid collaborative analysis and driving insights for critical decision making. During corporate meetings, the executives can use pharmaceutical dashboards to quickly review the sales trends, marketing effectiveness, and performance data across regions to make informed decisions and target performance goals.

Analysis of complex interrelated data across BUs

While the top executives in pharmaceutical companies may be traveling around the country or the globe, they can remain connected and in control of their data through their smart devices or laptops. At a moment’s notice, any CEO or CFO can quickly glean the performance scorecards or profit trends before making an announcement or speech. With severe regulatory pressures, the top executives constantly require real-time performance data on finance, sales, HR, R&D, or clinical trials. The dashboards make it possible to flash instant performance data that is clear, reliable, and visually rich.

Maintaining uniformity in clinical trials

It is common knowledge that the drug-testing processes involve highly complex and expensive clinical trials, which exhaust both manual labor and business resources. Thus, superior data-management systems can ensure that such complicated drug-testing phases are concluded easily. The clinical trials staff need to review test data to determine outcomes and compare the results for accuracy and uniformity across other similar trials. Moreover, the test data may be shared with other stakeholders and regulatory bodies from time to time. Thus pharmaceutical dashboards play a major role in ensuring timeliness and economy in clinical trials without compromising the high regulatory standards of accuracy and uniformity.

Sales force management from sales reports

The qualitative and quantitative feedback from the sales teams can provide valuable cue for measuring complaint levels, customer loyalty, or sales-training requirements. Thus the measurement metrics displayed on dashboards can greatly enhance the sales force management process.

Evaluation of market data to manage business performance and brand

The presentation of KPIs can help provide business justification to key stakeholders. Additionally, customer satisfaction plays a critical role in maintaining a pharmaceutical company’s success. Thus, dashboards can be used to view and compare region-wise KPIs and customer response data for measuring and managing brand loyalty for specific drugs.

Enhanced social engagement

Dashboards can be effectively used to share a company’s social engagements, public service, CSR achievements, and other efforts to enhance the company’s image to the human society.

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2 thoughts on “6 ways pharmaceutical dashboards help in bringing uniformity and profits to the industry

  1. Dedicated server

    Companies may have data signaling customer satisfaction issues. The problem is, the information may be scattered in several systems such as the help desk system and invoicing system. But the dots may not be connected or seen by the right people. With a dashboard you may be able to connect cause-and-effect or related impacts to spot and resolve customer issues. 

  2. Hebergeur

    By capturing key metrics, a wellness dashboard helps to connect investments in a program with short- and long-term results. Sophisticated companies set metrics-related goals and examine trends closely, just as they do for other facets of the business.


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